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Itya, which means stepping forward in Sanskrit, is Bengaluru’s unique sustainable women's wear Eco-friendly clothing label curated by Samata Lalwani Jain, a fashion graduate from School of Fashion Technology for her love for handwoven textiles and in response to the increasing need for sustainable yet aesthetic design.

Each piece is designed and handcrafted by an aesthetic that is sculpted to fit all body types. Our anti-fit styles come in four sizes, XS/S, S/M, M/L and L/XL which are best suited for all body types. Our fabrics are breathable and styles are free-flowing. 

We focus on creating a seasonal collection of exclusive pieces and introduce a diverse set of styles in each collection. Each piece is unique and is crafted in India using artisanal practices and methods which consists of hand-weaving techniques, natural dyeing and hand embroideries.

We use handspun, handwoven textiles that are created using organic pesticides free cotton. We use dyes that are prepared from natural ingredients like plants, herbs, shrubs, etc.

Itya focuses on creating artistic classic separates.


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